Here's the deal, editorials and ads on tablets are going to start moving because they have to. Video, even without sound, is far more compelling than a still image on a screen. Ok, I'm a little biased, I work as a producer, my job is making pictures dance. That being said, I did start out as a photographer before moving to film, video and digital media. As much as I LOVE stills and evocative art, and I really do love them, the tablet is a screen and screens are far more interesting when the pictures are moving. They just are. I would love to see that proven wrong, I really would. But things are progressing towards movement, motion. For fearless established photographers who wish to adapt, its vital that you pick up video skills and a trursworthy sidekick who can produce with you so that all you do is shoot and ramp up to edit. Let the producer handle the rest. Your clients will love the ability to call on you to do both and your accountant will love the fact that you're working more.
"The latest Mobile Mix report from Millennial Media took a look at the iOS over the third quarter of 2011 and found that mobile impressions grew 60% year-over-year across all iOS devices.
In fact, iPad impressions alone grew 456% on Millennial's platform. Other findings from the report include:
The iPhone accounted for 54% of iOS impressions on Millennial's platform.
Android was the leading operating system across smartphones and connected devices as it grabbed 56% of impressions.
In terms of ad spend on applications, Android apps had a 49% share, which is a growth of 20% quarter-over-quarter." repost from Cynopsis digital edition