HowToGoMo.com
Do you need a mobile site? Google has case studies to show you how & why you might need one.
What will it look like? They made an 'emulator' to show you what things look like on a mobile device.
Google has pre-selected a handful of vendors and ad agencies that can do the work for the brand.
So, they are offering free advice, tools and resources. The three things you really need to offer if you want to do business with people these days. Think of it as freemium luxe, smart marketing, web 2.5 etc...
And once the site is built, google would like to handle your marketing.
hmm, thoughts? Has the time for mobile sites finally arrived? Most mobile sites I've seen really suck, except for the ones relating to sports and stock info, at least the info is right there, front & center.
Is there a way to build a site that can do both tablets and mobiles, or am I being a typical producer?
the platform agnostic in me likes the idea of creative approaches to this branding game, so I offer this freebie piece of digital strategy. Websites are so 1997, mobile sites are so 2006, and tablet sites are just getting started. So why not leapfrog and just make a hybrid site that is good for a tablet and good for a phone? Make the website the mothership of all information and make the tablet the "to go" version, and the mobile site can tag along.
francesca
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