“My experience with Francesca has always been extremely positive. As producer for broadcast commercials, and more recently for documentaries, Francesca always pulls together an outstanding team to work with. She's a consummate professional, hard-working, loyal, and delivering all projects on time and on budget. Most importantly, it's Francesca's interpersonal skills that have been instrumental in navigating around difficult personalities, and yet being able to create an environment that fosters professional delivery and ultimately a great product. Francesca delivers. Hire her. You'll be glad to have this lady on your team.” Marguerite S. Cueto, President MSC Consulting, past GM The Bravo Group.
“Since my first project with Francesca Prada and Diana Films in 1998, she has proven to be an invaluable and resourceful producer who I can trust with large challenging projects- like a half million dollar national TV spot at SF production company Beyond Pix Studios in 2008. This project required a well-connected Executive Producer to take a hands-on approach to budgeting, scheduling and finessing process between our team, the agency and their very demanding end-client. Beyond Pix Studios was awarded this business thanks to Diana Films’ extensive industry contacts- sourcing talented director Jane Selle Morgan and editor Jessica Congdon, among other key hires. Francesca is a self-supporting ‘no excuses’ professional who takes ownership of responsibilities from pre-pro/production through post - without ‘micro-managing’ others. Our project’s end-client, their ad agency and Beyond Pix Studios (https://www.beyondpix.com/) were all very pleased with the measurable results and mutual success from Francesca’s dedicated efforts.” Chris Routh, Business Development Manager, Beyond Pix Communications
“Francesca Prada has been instrumental in some of the work we have done in terms of assessing the needs of a creative community and how best to reach them, engage them and retain them. Her extensive production background meant that she truly understood the film market from the inside out. She came up with some very interesting product ideas for the filmmaker & education segment that involved creating an online community with enhanced turnkey production management solutions. Francesca's ideas were fresh and could become game changers for filmmakers wanting to rely on cloud based production management: her ideas involved establishing an online community for tradespeople and added services & products that streamline post-production work-flows and provide full production cycle content management systems. Her deep listening skills, customer service orientation and relationship strategy has helped us formulate a better marketing strategy both online and offline. I would hire Francesca again for any leadership role, she is precise, has great instincts, as well as the experience and skill set to back it up." Jack Podell, Podell & Associates
“I have to say that after spending many years in the Advertising business, Francesca holds in my opinion, one of the most respectful positions as a Producer. In this business, Producers are known to make things happen! Francesca knows how to deliver the undeliverable, if you ask me. Not only on time but creatively. Not only she executes, she creates art! Professionalism, creativity and expertise. When you need the right opinion, the right vision and the most reliable producer, she's the one to call." James O'Neill. Creative Services Supervisor, Young and Rubicam / The Bravo Group
"I've known Francesca both personally and professionally for 15 years. She is and always has been a champion of the film community. She served as a mentor to me when I made several short films and has been very influential to other aspiring filmmakers. She has a tireless work ethic, is a problem solver and has superb diplomatic skills. Above all, she is fair and has the ability to see different points of views, which helps her come to workable solutions quickly. Not least, as a member of the independent film community for two decades, she has a vast network, both in San Francisco and elsewhere in the state and country that would be very beneficial to San Francisco's culture and art world. Given her skills, experience and intelligence I have no doubt that Francesca Prada would make a great film commisioner and I can recommend her without reservation." Pamela Busch, Writer, SF Chronicle & Founder TheVinguard.
“Francesca is a 21st century Producer for today's marketing landscape. She can straddle both the needs of traditional clients along with consumer generated content that has become so critical to today's co-created brand environment. She's flexible and passionate, and gives her team, clients, and talent the confidence that great work will always be achieved. Her Rolodex is deep and she has knack for finding emerging directors and talent to bring surprise, delight, and usefulness to consumers and agencies. When you work with Francesca, you will be inspired to think, feel and act differently. And in today's idea-driven culture, this is critical. I cannot say enough about how much I've grown professionally and creatively in working with Francesca.” Suzanne Szostak, Head Brand Engagement, YouTube
“It is my good fortune to know Francesca Prada as a businessperson and artist. I first met Francesca while working at Butler, Shine, Stern and Partners. Francesca's work ethic is rock solid, and she is a team player. While at BSSP I observed Francesca keep an eye on the company's bottom line while she also acted as an evangelist for the filmmakers whose work she programmed for the company. She was always able to balance the company's welfare with the welfare of the filmmakers on whose behalf she acted for the benefit of the project. The success of the campaign hinged on her ability to build a network of indie filmmakers and to lead them using her perspective as a producer who understood their needs. Francesca is a consummate producer- she is a person with a level business head who nonetheless maintains, inspires and nurtures the creative ability of the artist in herself and those around her. I enthusiastically and wholeheartedly recommend Francesca Prada.” Jeff Nelder, Client Services Manager, Butler, Shine, Stern and Partners
Francesca Prada is one of the most intelligent, gifted, motivated people I've had the pleasure of working with. Francesca is a human dynamo and is remarkably resourceful. I would recommend to any & all that if you have an opportunity to place Francesca with your firm, you will only be impressed and grateful for the opportunity to work with her. Ellen Winchel-Lent, Location Manager-Fearless, Jade, Tales of the City, Murder in the First, Photographer
"As a business affairs attorney for the corporation for public broadcasting (CPB), a multi million dollar national media organization, I have worked on a daily basis with hundreds of television and radio producers in a variety of genres. I supervise a wide range of new media, television, radio, and educational projects by sophisticated and novice producers, large national producing organizations and small independents. Francesca stands out as a particularly talented producer and is well qualified to lead the production and post production of any type of media project. Francesca and I became professionally acquainted in connection with the production of her documentary feature debut, Every Child is Born a Poet: The life and work of Piri Thomas. Francesca was charged with the responsibility of being the overall liaison with CPB and its minority consortia. As the project's producer she reported directly to me regarding the legal, financial and operational aspects of the production and post production of this award winning film. Francesca has had to fill a tall order for this film; she was in charge of actualizing her director's uncompromising vision and in communicating that vision and the logistical realities to both the production staff and the films financial backers. She has evidenced excellent leadership and supervisory skills. She is able to understand and integrate complex issues and quickly zeroes in on the task at hand. She has the ability to see the big picture and inform everyone concerned of where they stand in terms of that and where they are going. Her ability to establish solid yet flexible structures to support the creative vision and to be of service to the story is what truly made her stand out. Along with her producing skills, throughout our working relationship, I have been struck by the genuine passion Francesca brings and her strong desire to make a positive impact diversifying the profile of media. She's intelligent, diverse in her outlook and experience and a powerful ally and advocate when the going gets tough. Elizabeth Prahasto, Attorney, Corporation for Public Broadcasting
“Francesca knows everyone, she listens and has the creative talent to use those contacts to mutual, quite unexpected benefit for everyone.” Jerry George, Creative Director, Curiosity Press & board member Swan’s Reach
“I have worked a number of times with and for Francesca. She is consistently on the ball and leads people in ways that inspire them to bring their "A" game every time. Our productions have all been smooth and low tension, a very rare occurrence in a high stress business. Her communication and diplomacy skills are excellent, which is important and surprisingly hard to find in any industry, but especially in film, advertising and theatre. She is a lot of fun to be around, this always helps when the going gets tough. Not sure what to add but there are very few people I will say yes to right away and work out the details later, and Franny is one." Scott Koue, Sound Designer & Founder ASK Inc.
“Ms Prada is a detail-oriented manager who keeps a strategic eye on the big picture. She is a very competent financial administrator.” Michael A. Draper, Development and Operations Administrator, Abydos Theater
“On the job she's shown initiative, calm and is really efficient, hard working, committed and diligent at any task she tackled. Organized articulate and confident speaker who shows warmth and understanding. She has an intelligence, creativity, sensitivity beyond her years. Erica Marcus and Susana Muñoz*, CO-producers and Directors. *Academy Award nominee for “Las Madres."
“I am grateful for her impartiality when the going gets tough and for her group-oriented motivation. It is no wonder that she has succeeded in film. I am grateful that she is working with Dhaia Tribe, her presence and direction makes me feel more comfortable about performing with this dynamic group.” Delia Nakayama Toniolo, Performance artist NOLA
"Francesca dramatically increased the quality and quantity of arts events offerings that helped broaden the audience not only for Artsfest but also for all the participating artists. She programmed one of the most successful programmatic offerings in the organization's history, providing the festival with 70 diverse, distinct and compelling arts presenters. She's also charming, funny and a compelling public speaker who represented our organization on several televised interviews." Jessica Scadron, VP, Fenton Communications
"Francesca was my producer for a very demanding TV commercial project and it was delightful to work with her. She was full of creative ideas and she was super organized and efficient... a dream producer, full of energy, great attitude and extraordinary professionalism." Judy Mam, ECD The Bravo Group & Founder DaDa
"Brilliant storyteller, extraordinary producer and all around decent human being. Rare in this business . . . Love working with her." Annie Spiegelman, 1St AD
“It is an incredible thing when you get a agency Producer who is really interested in good storytelling. With Francesca you get that and more. Working with her on the Converse Gallery was a big part of what made that experience a positive one. While most agency folk would have been content to think User Generated is that same as amateurish; Francesca set the bar high by working with voices in the wilderness (my own included) to bring artistic vision and integrity to a brand, something near impossible to do. It was Francesca's frankness and support in telling the story I thought was important that helped me make one of the best films of my (albeit short) career.” Adam Witten, Director, Re:Birth Films
"Francesca Prada is a powerhouse of a producer. She is at once focused, available, tough yet always kind. I am a big fan of Francesca due to her diplomatic abilities and endless cultural references. She made .5 million look like 1m and provided me with the best possible work environment I could hope for. If you are hiring a producer, Francesca will run your job with finesse toward stunning results." Jane Selle Morgan, Director-Executive Producer
“Count on Francesca to get the job done... Comprehensive knowledge of equipment, locations and crews. Real passion, enthusiastic. Resourceful and creative quickly produces solutions. The stress level throughout the production is kept to a minimum. She handles responsibilities with the utmost care." Vivi Letsou, Producer/Director/Writer. “Demons and Violets," “Love’s Fire.”
“Francesca is an amazing producer to work with. We had a very smooth flow on the creative development of our work, even over geographical distance. Francesca rocks.” Christopher Andrew, Director, Stoptime341 Productions
“insightful, outstanding performer, highly intelligent, creatively gifted, diverse in her outlook and experience, sensitive to people and above all else a committed achiever. Highly focused and gets results.” David Jones, pres. Clarendon Productions and The US Russia Fund.
“An extraordinary human being , a talented woman of substance and character, energy and passion for all the so many projects that life offers.” Luis Weksler, Founder, EP, Viva Films
A talented filmmaker, capable of making hard decisions with a style that leads people to communicate more effectively. . . Providing excellent support when the going gets tough.” Mark Netter, Producer. “The Last Express,” "Nightmare Code" and SVP, Strategy @Revolve
“Dedication and commitment to the craft of directing, strengthens the scripts, gives actors a strong sense of character, hand-picked an exceptional crew. It was the smoothest shoot I’ve worked on yet. Everyone worked together as a functional team under Francesca’s leadership.” Deborah Homan. UPM, First Asst. Director.
“unique and rare, truly egalitarian leadership style, everyone is encouraged and supported into doing their best work. Collaborative, creative, sharp, perceptive and tactful. She's a visionary producer who is also aware of the bottom line. Head and shoulders above the rest. Patricia Miller, Founding Artistic Director, Pollinator Arts.