dianafilms

Rethink Breast cancer, ad that really works!

 

This is a great reminder, very sexy PSA and totally works as a viral on so many levels.  Great work and so good to see things like this.  Know your audience and give them what they need in ways they would not expect. 

crowdsourced film, Life In A Day

 

Just in case you haven't see this yet, wow, Life in A Day is a crowdsourced documentary that covers 192 countries, used almost 4500 hours of footage, and was whittled down to 90 essential minutes.  As a concept it works incredibly well.  I would love to see more projects like this, this is a genre that has much more to offer than meets the eye.

how to make your mobile site? just google it!

HowToGoMo.com

Do you need a mobile site? Google has case studies to show you how & why you might need one.

What will it look like?  They made an 'emulator' to show you what things look like on a mobile device.

Google has pre-selected a handful of vendors and ad agencies that can do the work for the brand.

So, they are offering free advice, tools and resources.  The three things you really need to offer if you want to do business with people these days.  Think of it as freemium luxe, smart marketing, web 2.5 etc...

And once the site is built, google would like to handle your marketing.

hmm, thoughts?  Has the time for mobile sites finally arrived?  Most mobile sites I've seen really suck, except for the ones relating to sports and stock info, at least the info is right there, front & center.

Is there a way to build a site that can do both tablets and mobiles, or am I being a typical producer? 

the platform agnostic in me likes the idea of creative approaches to this branding game, so I offer this freebie piece of digital strategy.  Websites are so 1997, mobile sites are so 2006, and tablet sites are just getting started.  So why not leapfrog and just make a hybrid site that is good for a tablet and good for a phone?  Make the website the mothership of all information and make the tablet the "to go" version, and the mobile site can tag along.   

francesca

why photographers need producers who know how to shoot video

Here's the deal, editorials and ads on tablets are going to start moving because they have to. Video, even without sound, is far more compelling than a still image on a screen.  Ok, I'm a little biased, I work as a producer, my job is making pictures dance. That being said, I did start out as a photographer before moving to film, video and digital media. As much as I LOVE stills and evocative art, and I really do love them, the tablet is a screen and screens are far more interesting when the pictures are moving.  They just are.  I would love to see that proven wrong, I really would.  But things are progressing towards movement, motion.  For fearless established photographers who wish to adapt, its vital that you pick up video skills and a trursworthy sidekick who can produce with you so that all you do is shoot and ramp up to edit.  Let the producer handle the rest.  Your clients will love the ability to call on you to do both and your accountant will love the fact that you're working more.

From cynopsis: "The latest Mobile Mix report from Millennial Media took a look at the iOS over the third quarter of 2011 and found that mobile impressions grew 60% year-over-year across all iOS devices.

In fact, iPad impressions alone grew 456% on Millennial's platform. Other findings from the report include:

The iPhone accounted for 54% of iOS impressions on Millennial's platform.

Android was the leading operating system across smartphones and connected devices as it grabbed 56% of impressions.

In terms of ad spend on applications, Android apps had a 49% share, which is a growth of 20% quarter-over-quarter."

Big question about Branding, positioning for Start Ups

hey start-ups, do you want to build tools for your community

or

do you want to build a community around your tools?

Do you want to position your brand as a resource and a place to grow and co-create a vision, or do you just want to have people buy your stuff? 

Why not be a resource that sells good stuff, not just your own stuff, but generally good stuff? In the age of the curator, its just as much about having good taste (an eye for talent and good products) as it is about being in good company.  Its about D.I.Y. and becoming increasingly more about D.I.W.O.

How else to we filter through the massive information overload, we rely on curators and tastemakers, we rely on our friends.  So while you might be building a brand, now you're building it with and for others and what they say and do on your site matters more than ever.

So, don't be a tool, be a resource who shares tools, information and is there to be of service to a community. 

Mr. Jobs' original spot

 

All About Diana Films: Who we are, what we do and how we do it

Who We Are
Established by Francesca Prada, Diana Films was founded to provide high quality talent to creative projects in the advertising and entertainment industry.  Diana Films also remains committed to creating more opportunities for women, emerging talent, and self-identified minorities.

The award winning independent film work, as well the multi-award winning ad campaigns we've produced have all benefited from the judicious and well timed deployment of resources, talent and content.  On message, on time and on budget for 18 years.

What We Do
We serve as a part-incubator and creative engine for most media centric projects, as well as serving production, agency and start-up clients in the film, advertising, gaming, digital media and TV industry.  Our bilingual staff can handle the full cycle of production, supporting clients in need of production services for English and Spanish language projects.

We also develop and produce independent films, advertising campaigns, integrated branding initiatives, documentaries and transmedia projects that put technology in the service of art and the brand story.

How We Do it
Our productions embrace the triple bottom line and make every effort to deploy best practices involving: green production methods, value engineering, effective workflows, leadership development and mentoring.  Many of the projects we've managed had "many tentacles" and in addition to relying on traditional media, we have also used social and earned media (free media) to both promote and in some instances execute the work.

How can we help your next great project exceed expectations?

Services:

• Project Consulting: Production, Marketing and Content Strategy for Media & Entertainment Start Ups, Independent Filmmakers, Documentary Projects, Non-Traditional Marketing Campaigns, Mid-Sized Branding Consultancies
  
  
• Content strategy for Online Ventures including digital content programming initiatives, curatorial services; as well as talent & member acquisition, community engagement and retention strategy 
  
  
• Agency Producing for TV/Radio/Integrated Campaigns in the General and Hispanic Market. We can take your campaign from as early as the research & pitch phase all the way through to QC and site launch and/or shipping/uploading for air 
  

• Producing & Production Services for Commercial Production Companies (Union & Non)

• Script & Story: Consulting & Editing, as well as subject area research & dramaturgy
  
  
• Proposal drafting, bidding, budgeting & scheduling, P & L, marketing and film festival outreach for independent films and documentaries

• Spanish Language Production

• Internationalization
  
  
• Mentoring, Training, Teaching and coaching
  
  
• Directing talent for audio sessions, on camera, live performance or public speaking
  

 

 

 

Indie & Spot Montage sequences

 

Clips from past work as a producer and director. Independent films, commercials documentaries, time based art.

Deutsch und Das Auto, work small, think big

 

Lego Spot: The Brick Thief!

 

Pereira & O'Dell a breath of fresh air, inventive, creative and most importantly engaging us in playful and inclusive ways.  Independent Ad Agencies do have the advantage when it comes to serving Uber brands like Lego, less layers of management at the agency = less ego and more fun for all.