General Mills only wants an ad agency staffed with 50% women and 20% people of color.
OK. I can count on one hand the times when I have worked for clients who specifically requested gender balanced and diverse staff for their projects. Is this another rare one- off or a growing trend? Fingers crossed that this will tilt the scales in our favor. Could the makers of Lucky Charms become a good luck charm for women and minority creatives? Fingers crossed for all involved! @ann_simonds
"The company is in the process of asking ad agencies to pitch for its creative account, which will cover its advertising, production, and content across all its US retail brands.
Speaking to AdAge, General Mills chief marketing officer Ann Simonds revealed the food giant has stipulated that the competing agencies must be staffed with at least 50% women and 20% people of color within their creative departments.
Simonds said: "We are very excited about that. If you are going to put the people you serve first, the most important thing is to live up to it and make it a key criteria."
She said the requirement "feels like a first in the industry," adding: "I think it's rare and it is important."
A survey conducted by The 3% Conference — an event that champions female leadership — found that women make up 46.4% of the ad industry, yet just 11.5% of creative directors within those agencies are female.
It is for that reason that General Mills has specified diversity quotas specifically within the creative department.
General Mills chief creative officer Michael Fanuele told AdAge: "Agencies are fairly diverse in account and strategic planning but not with the people who are making the work.""
Gene Wilder, so incredibly sad. I think the great philosophers/feelers of our time have all been comedians. A big heaping 'spoonfool' of loving kindness, humanity and wisdom. Goodnight you sweet and wonderful mensch.
"He was 83 and passed holding our hands with the same tenderness and love he exhibited as long as I can remember. As our hands clutched and he performed one last breath, the music speaker, which was set to random, began to blare out one of his favorites: Ella Fitzgerald. There is a picture of he and Ella meeting at a London Bistro some years ago that are among each of our cherished possessions. She was singing Somewhere Over The Rainbow as he was taken away."
Jordan Walker-Pearlman, Gene's Kid
It is with indescribable sadness and blues, but with spiritual gratitude for the life lived that I announce the passing of husband, parent, and universal artist Gene Wilder, at his home in Stamford, Conn. It is almost unbearable for us to contemplate our life without him. The cause was complications from Alzheimer's Disease with which he co-existed for the last three years. The choice to keep this private was his choice, in talking with us and making a decision as a family. We understand for all the emotional and physical challenges this situation presented we have been among the lucky ones — this illness-pirate, unlike in so many cases, never stole his ability to recognize those that were closest to him, nor took command of his central-gentle-life affirming core personality. It took enough, but not that.
The decision to wait until this time to disclose his condition wasn't vanity, but more so that the countless young children that would smile or call out to him "there's Willy Wonka," would not have to be then exposed to an adult referencing illness or trouble and causing delight to travel to worry, disappointment or confusion. He simply couldn't bear the idea of one less smile in the world.
He continued to enjoy art, music, and kissing with his leading lady of the last twenty-five years, Karen. He danced down a church aisle at a wedding as parent of the groom and ring bearer, held countless afternoon movie western marathons and delighted in the the company of beloved ones.
He is survived by Karen, Jordan, and the Webbs (Kevin, Gretchen, Tucker, Spencer), along Jordan's wife, Elizabeth. Gene's sister Corinne, predeceased him in January of this year.
He was 83 and passed holding our hands with the same tenderness and love he exhibited as long as I can remember. As our hands clutched and he performed one last breath, the music speaker, which was set to random, began to blare out one of his favorites: Ella Fitzgerald. There is a picture of he and Ella meeting at a London Bistro some years ago that are among each of our cherished possessions. She was singing Somewhere Over The Rainbow as he was taken away.
"We are the music makers, and we are the dreamers of dreams."
And just like that, the world changed overnight. Today, women are standing taller with a newfound freedom. May we all be brave, lead with our hearts, equally balanced by reason, forethought and our faith in each other. We made history last night.The angel of history is smiling today, briefly.
Now, there's much work to be done, and then the real work begins on January 20th, 2017 sometime after around 12PM. Its up to us to ensure that those campaign promises evolve into the structures and tools with which we get to rebuild a more perfect union. Yes We Can. Si Se Puede.
Diana and I were pals from the moment we met in grade school, cracking each other up, and shouldering each other as we adjusted to life as newly arrived American girls. Our friendship was/is freewheeling, raucous from time to time, and deep. The first movie we watched together was "Carrie" which gave us both nightmares, and also got us in huge trouble with our parents. Thus began our consistent habit of seeing better films together, "The Gods Must Be Crazy", "La Cage Aux Folles", "ET", "Close Encounters", "The 400 blows", "The Color Purple", "Diva", "Watership Down" hundreds more since then.
The last film we saw together was "Goodnight and Good Luck", it was fall around thanksgiving she looked great, she was buoyant and in love with someone who was exceptionally present. Around her birthday she got sick with a super-bug that defied every imaginable intervention we could think of, and she was gone by spring.
Shattered, unsure of what to do next as grief took hold for quite some time. Somehow, I came to understand that keeping this venture going, even if its only limping along or treading water, was the next right thing to do, for all the other lifelong friendships between women, and between girls. There's always a need for new & diverse voices.
Ingredients (use organic and wash everything-I soak the berries in white vinegar and water for 15 minutes before cooking them)
3 cups of cranberries 1 navel or whatever pulpy orange you can find 2 tablespoons of freshly minced ginger or 1.5tbsp of dried ginger 3 cinnamon sticks 3 star anise 5 allspice balls 1/8 teaspoon ground nutmeg 5 cloves 5 cardamon pods 1/3 cup of crushed pecans and walnuts 1/4 cup of bourbon mixed with bergamot tea 1/4 cup of dried sour cherries, dried blueberries, dried golden berries, dried cranberries pinch black pepper tiny pinch pink himalayan salt
Soak the spices for 24 hours in the bourbon/tea mix, you can skip the bourbon and use just the tea.
Gently zest the orange creating thin slices of orange skin. I used the whole orange, its loaded with Vitamin C. (The point is to make this potent and medicinal to counteract all the immune weakening effects of the meal) Set aside.
Peel the orange and gently remove the skin from the slices along with any seeds. Set aside.
In a 4qt saucepan place 1 inch of water and slowly simmer the cinnamon, cardamon, star anise, allspice, cloves, and if you're using dried ginger toss that in as well. The idea is to rehydrate the spices and release their essence so that the berries can soak it up. 15 minutes should do it.
Place the cranberries into the pot and let them simmer and pop, keep covered, stirring every once in a while to keep them from burning. You can keep a cup of bergamot tea on the side and ladle some in if you need more liquid. This is a good time to taste the mix to see if it is flavorful enough yet. 10-15 minutes.
When the berries are half popped you can mix in the dried fruits, orange zest, nuts, fresh ginger, and the rest of the bourbon/bergamot. Keep simmering for another ten minutes and/or until it starts to gel. Take a taste and if it's not sweet or spicy enough yet add in pepper, and salt. If its still too tart, you can gradually spoon in some xylitol to taste, or use local honey.
If you like you can add 1/2 a tsp. of pumpkin pie spices and a pinch of cocoa powder, it can bring the whole thing together if the current batch flavor feels too overwhelming or scattered for your palate.
It serves 20 people, and will keep for many months if stored correctly. (see canning instructions here https://localfoods.about.com/od/preparationtips/tp/10-Steps-For-Easy-Home-Canning.htm)
Here are three improvements I'd like to see happen, to create more stable employment in the film industry:
Increase investment in local projects and local businesses. Why: Its great to attract the attention of out of state shoots, but they bring in all their senior people and use locals as day players. Local crew and talent don't get enough exposure or experience when out of town productions come to town. Unless its a TV series that is mostly shot on location, most locals will work sporadically if at all. Its great to have out of town projects, but that is not enough.
Alternative sources of employment for locals that utilize their existing skills for work in complimentary fields, e.g. set dressers can help realtors with home staging for open houses, production managers-ad's-coordinators can help with anything logistical involving people, equipment and transportation. Why: It would stem the brain drain, investing in local talent eventually leads to a stronger local industry.
Mentoring programs to help diversify the workforce, which is sadly stuck in a 1950's time warp. Where are the women?! Where are the people of color? Where are the GLBTQI crew?
“One of the things about being funny and knowing about funny: You can nail the currently popular thing, you can show us how funny that is,” Nichols said. “That’s how you discover in your own work that you’re funny; you can take whatever is the rage at the moment, and show us that it’s just one more dodge, one more number. But you don’t know it till you do it. It’s somewhere near anger, that ability. And because it is, it’s something that you juggle. It’s like having a racehorse in your barn. You have to treat a little differently, feed it different food. It’s not something you can do every year; we all use it up.”
Realizing he’d just talked for a while about being funny, he added, with flawless self-deprecation, “Once you start defining what’s funny, you’re an asshole.” Mike Nichichols