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Razor-sharp intelligence, great people skills, leadership agility, creativity, steady drive, and pragmatism characterize the capabilities of successful producers, and Francesca Prada, our founder has them in spades. She comes to Diana Films having gained her expertise in the intensely competitive landscape of national and international film, broadcast, digital, theatrical, and advertising agency production. In her, we find a graceful balance of artistic instincts and a mastery of business affairs— accountability, integrity, passion for art and fiscal responsibility. Francesca is a brilliant content strategist recognized for her ability to identify, recruit and mentor emerging talent and partners, and for her global insights into film, cultural and media trends. Her client and company experience bridges the film/television/theatrical and business worlds having worked on projects backed by Sony Pictures, CBS, PBS, Paramount, Converse, Sprite, Clorox and Channel 4.

Francesca holds a BA in English/Creative Writing from the University of Colorado, Boulder. She has completed course work at U.C. Berkeley on the Business of Film at the Haas School of Business and holds a certificate in Psychology through Harvard's extension program, which she earned at the ripe old age of 18 (thoroughly confirming her über dork status in high school.) Francesca is fully bi-lingual in Spanish and English, conversant in Italian, and marginal but not appalling in French. She grew up backstage at the Teatro Colon in Buenos Aires, and has been learning 'the ropes' ever since she was tall enough to reach them backstage.

Her film credits include: Every Child Is Born a Poet (PBS/Input 2004/Tribeca FF), Traveling Companion (IFC/Atom Films/Wolfe Video), Here Dies Another Day (AFI/IFC/Hypnotic), Politically Correct (Chris Award, USFF, Houston Int’l). Her mainstream film credits include: "The Last Express" (Production Supervisor), "Tales Of The City" (Locations), "Sister Act II" (Locations), "Jade" (Locations Coordinator), "Crazy Love" (Production Coordinator), "Murder In The First" (Locations) and "Nash Bridges" (Production Coordinator) and over fifty ad campaigns.

Converse Gallery "Brand Democracy"
Adweek Top 10 Ads of '05
Addy: "silver" best integrated marketing campaign
One Show: "silver" best integrated marketing campaign
Pencil D&AD: Integrated Campaign
Young Guns: "bronze" Converse Gallery
Webby Awards: Converse Gallery
Creativity Annual: Converse Brand Democracy
Effie "bronze" Fashion & Style "The Outsider: '02 & '03
WA Gerbode/Zellerbach Grantee
Airspace grant/residency Jon Sims Center for the Arts '03
Selected as part of Apature '03
Selected as part of the Int'l Trans/Genre Conference UC Santa Cruz '03

Every Child is Born a Poet: the life and work of Piri Thomas
Selected as one of 4 films to represent the US/PBS at INPUT Barcelona '04
(international public television conference)
Opera Prima Award LA Latino FF '03
Distinguished Documentary feature Nominee IDA '03
Finalist Silver Wolf Award IDFA '03
(International Documentary Festival Amsterdam)
Paul Robeson Award '04
Newark Black Film Festival
Honorable Mention Urbanworld Film Festival '03
Official Selection of over 30 international film festivals, screened on PBS as part of ITVS' independent lens program

Traveling Companion
Winner of Executive Director's Award - Newport Beach International Film Festival
Winner Audience Award: Palm Springs Short Film Festival
Winner Audience Award: Cinefable-Paris
Winner Audience Award: Sensory Perceptions Portland
Winner Audience Award: Santa Barbara Gay & Lesbian Film Festival.
Official Selection of over 25 international film festivals including: Inside Out Toronto, Berlin, Hamburg, Bologna, Torino, Sydney, Mix NY, Philadelphia, DC, Frameline, Outfest, Verzaubert, Maui. Distributed by Atom Films, Wolfe Video and screened on IFC, Sundance & PBS.

Here Dies Another Day
Winner 2nd Jury Prize Palm Springs Short Film Festival, Best Adaptation Worldfest/Charleston, Best of the Fest Rhode Island Film festival
Official Selection of over 23 international film festivals

"Francesca Prada has been instrumental in some of the work we have done in terms of assessing the needs of a creative community and how best to reach them, engage them and retain them. Her extensive production background meant that she truly understood the film market from the inside out. She came up with some very interesting product ideas for the filmmaker & education segment that involved creating an online community with enhanced turnkey production management solutions. Francesca's ideas were fresh and could become game changers for filmmakers wanting to rely on cloud based production management: her ideas involved establishing an online community for tradespeople and added services & products that streamline post-production work-flows and provide full production cycle content management systems. Her deep listening skills, customer service orientation and relationship strategy has helped us formulate a better marketing strategy both online and offline. I would hire Francesca again for any leadership role, she is precise, has great instincts, as well as the experience and skill set to back it up.
Written & Oral Communication with stake holders A+,
Presentation Skills A,
Attention to Detail A,
Budgeting A+,
Scheduling A +,
Drafting functionality & design documents in plain English A+"
Top Qualities: Great Results, Expert, High Integrity" Jack Podell, Pres. Podell & Associates

“insightful, outstanding performer, highly intelligent, creatively gifted, diverse in her outlook and experience, sensitive to people and above all else a committed achiever. Highly focused and gets results.” David Jones, pres. Clarendon Productions.

“Count on Francesca to get the job done... Comprehensive knowledge of equipment, locations and crews. Real passion, enthusiastic. Resourceful and creative quickly produces solutions. The stress level throughout the production is kept to a minimum. She handles responsibilities with the utmost care." Vivi Letsou, Producer/Director/Writer. “Demons and Violets," “Love’s Fire.”

"Francesca Prada is a powerhouse of a producer. She is at once focused, available, tough yet always kind. I am a big fan of Francesca due to her unbelievable diplomatic abilities and endless cultural references. She made .5 million look like 1m and provided me with the best possible work environment I could hope for. If you are hiring a producer, Francesca will run your job with finesse toward stunning results. I feel lucky to be a director she hires." Jane Selle Morgan,

“An extraordinary human being , a talented woman of substance and character, energy and passion for all the so many projects that life offers.” Luis Weksler, Exec. Producer Viva Films

A talented filmmaker, capable of making hard decisions with a style that leads people to communicate more effectively. . . Providing excellent support when the going gets tough.”
Mark Netter, Producer. “The Last Express.”

“On the job she's shown initiative, calm and is really efficient, hard working, committed and diligent at any task she tackled. Organized articulate and confident speaker who shows warmth and understanding. She has an intelligence, creativity, sensitivity beyond her years. Erica Marcus and Susana Munoz*, CO-producers and Directors. *Academy Award nominee for “Las Madres."

“I am grateful for her impartiality when the going gets tough and for her group-oriented motivation. It is no wonder that she has succeeded in film. I am grateful that she is working with Dhaia Tribe, her presence and direction makes me feel more comfortable about performing with this dynamic group.” Delia Nakayama Toniolo, Performance artist NOLA

“Dedication and commitment to the craft of directing, strengthens the scripts, gives actors a strong sense of character, hand-picked an exceptional crew. It was the smoothest shoot I’ve worked on yet. Everyone worked together as a functional team under Francesca’s leadership.” Deborah Homan. UPM, First Asst. Director.

“unique and rare, truly egalitarian leadership style, everyone is encouraged and supported into doing their best work. Collaborative, creative, sharp, perceptive and tactful. But its her curiosity, humility, resilience and warmth that set the tone. She's a visionary producer who is also aware of the bottom line. Head and shoulders above the rest. Patricia Miller, Kinetic Productions.

“hey Francesca, many thanks for helping me out. my brain almost blew up listening to your ideas.”
Randy Vasquez, documentary film director

"Francesca dramatically increased the quality and quantity of arts events offerings that helped broaden the audience not only for Artsfest but also for all the participating artists. She programmed one of the most successful Artsfest offerings in the organization's history, providing the festival with 70 diverse, distinct and compelling arts presenters. She's also charming, funny and a compelling public speaker who represented ArtsFest on several televised interviews." Jessica Scadron, Director of Marketing, ArtSFestsf.og

"When you work with Francesca, you will be inspired to think, feel and act differently. And in today's idea-driven culture, this is critical. I cannot say enough about how much I've grown personally, professionally and creatively in working with Francesca on"
Suzanne Szostak, VP Account Planning Draft FCB

"Francesca was my producer for a very demanding TV commercial project and it was delightful to work with her. She was full of creative ideas and she was super organized and efficient... a dream producer, full of energ, great attitude and extraordinary professionalism."
Judy Mam, ECD The Bravo Group

“It is my good fortune to know Francesca Prada as a businessperson and artist. I first met Francesca while working at Butler, Shine, Stern and Partners. Francesca's work ethic is rock solid, and she is a team player. While at BSSP I observed Francesca keep an eye on the company's bottom line while she also acted as an evangelist for the filmmakers whose work she procured for the company. She was always able to balance the company's welfare with the welfare of the filmmakers on whose behalf she acted for the benefit of the project. The success of the campaign hinged on her ability to build a network of indie filmmakers and to lead them using her perspective as a producer who understood their needs. Francesca is a consummate producer- she is a person with a level business head who nonetheless maintains, inspires and nurtures the creative ability of the artist in herself and those around her. I enthusiastically and wholeheartedly recommend Francesca Prada.” Jeff Nelder, Client Services Manager, Butler, Shine, Stern and Partners

“My experience with Francesca has always been extremely positive. As producer for broadcast commercials, and more recently for documentaries, Francesca always pulls together an outstanding team to work with. She's a consummate professional, hard-working, loyal, and delivering all projects on time and on budget. Most importantly, it's Francesca's interpersonal skills that have been instrumental in navigating around difficult personalities, and yet being able to create an environment that fosters professional delivery and ultimately a great product. Francesca delivers. Hire her. You'll be glad to have this lady on your team.” Marguerite S. Cueto, President MSC Consulting, past GM The Bravo Group.


mozart, fellini and masina, chuck jones, eastwood, influences: chaplin, kiezlowski, almodovar, capra, cukor, weir, houston, mehta, gavras, coppola, scorcese, junzo itami, ee cummings, mel brooks & gene wilder, st. saens, siberry, bach & puccini, alice walker, kurosawa, preston sturges, neruda, cocteau, wenders, von trotta, sirk, bemberg, gorris, billy wilder, hawks, angelica houston, nair, subiela, levinson, allen, jean-louis barrault, piazzolla, lorca, DeBroca